“Hi, I’m Nadja Ernst. Founder of Pure Touch, wife and mom of two children. Although my roots are German from home, I grew up in this beautiful country and am always still in awe of the nature around us and the beauty of creation.
I have always been passionate about creating beautiful things, but have an even stronger passion for helping and supporting people in need. This motivated me to start a second career as a social worker.
Pure Touch products not only support the production and use of more sustainable resources like hemp and organic cotton but their production and sale also support and make a difference to the lives of other moms and women facing difficult circumstances. A bonus : our products are reusable, washable and naturally decompose – adding value and beauty to any home!”
Says Nadja “we’re a group of eight ladies now that knit and crochet. Some of them have learnt this skill from a young age, some are still learning. It’s become a real community of women, supporting and teaching each other. Pure Touch is a social enterprise, which means that we are not only a business. The social objectives are as important as the business objectives, trying to invest in social support where possible. One of our goals is to build strong relationships and build a community that supports each other. It has been rather amazing seeing the ladies build friendships and a strong support group.